Redefining Venezuelan Entrepreneurship from the Perspective of Regenerative Investment Projects and Technological Innovation

Abstract

The purpose of this research is to reframe Venezuelan entrepreneurship from the perspective of regenerative investment projects and technological innovation. The research was framed within an interpretive paradigm and qualitative approach that sought to understand the subjective meaning of social phenomena. This was achieved through an in-depth analysis of texts, documents, and discourses, using hermeneutics as a tool to discover meanings within their context. Venezuelan entrepreneurship involves moving from survival to the creation of sustainable value, integrating regenerative projects (which restore ecosystems/communities) and technological innovation (AI, apps, e-commerce) to generate business models that solve local problems, create decent jobs, and align with socially and environmentally conscious development, taking advantage of the existing legal framework to build a more resilient and just future, beyond mere economic necessity. The result showed that reframing Venezuelan entrepreneurship requires moving from entrepreneurship out of necessity to entrepreneurship for transformation, focusing on the restoration of social and natural capital, not just financial capital. It also requires developing businesses that are not only sustainable but actively improve their environment (e.g., regenerative agriculture, local circular economy, clean energy solutions). Likewise, it requires creating value for the community, not just for the entrepreneur, satisfying needs.