Development of Entrepreneurial Skills through Business Practice. Systematization of Experience in Municipalized Business Development Training

Abstract

This article systematizes the educational experience of the business development training program under the municipalization modality, a model that decentralizes higher education to link it with local contexts. The main objective is to analyze how direct business practice, carried out in the student's immediate environment, influences the acquisition and strengthening of entrepreneurial competencies. Under a qualitative approach and using Oscar Jara’s systematization of experiences method, the experiences of students and local productive actors were reconstructed. The results reveal that immersion in the municipalized business fabric transcends theoretical learning, triggering critical skills in three dimensions: the technical, through the application of administrative tools in real scenarios; the strategic, through problem-solving with limited resources; and the attitudinal, strengthening self- confidence and the sense of territorial belonging. It is concluded that business practice acts as an articulating axis that transforms the student into an agent of endogenous development, reducing the gap between academia and regional productive needs. This model demonstrates that situated learning is essential to foster entrepreneurship with social impact and local economic relevance.