Creativity and Innovation in the Training of Entrepreneurs from the University Territorial Perspective

Abstract

This research paper analyzes the convergence between creativity and innovation as transversal axes in the training of entrepreneurs, under the emerging category of university territoriality. The central problem identified is the disconnection between traditional pedagogical models and the dynamic needs of local contexts, which limits the student's ability to transform disruptive ideas into tangible solutions. Through a qualitative approach with a descriptive scope and a methodology of documentary review and interviews, the barriers faced by university entrepreneurs are examined, such as curricular rigidity and the lack of situated social capital. The results reveal that, although there is a high creative potential in students, the effective innovation rate is low because the projects lack an anchor in the territory that allows their validation and scalability. It is concluded that territoriality acts as an indispensable catalyst; a university that integrates into its geographical and social environment facilitates the transition from abstract thinking to productive execution. Finally, the Quadruple Helix model is proposed as a framework for future training, where collaboration between academia, government, business, and civil society is the core of the entrepreneurial ecosystem. It is recommended that higher education institutions redesign their curricula towards learning based on territorial challenges to ensure the relevance and sustainability of new ventures.