Strategic management to change the university status quo

Abstract

This article explores the impact of the development of virtualization and the ubiquitous capabilities provided by information and communication technologies (TIC) on the disruptive characteristics of recent strategic planning approaches. Modern technology, especially TIC, has become a standard resource for the management of any business unit. Thanks to the spread of solutions and applications on the Internet, as well as the ease of incorporating new ideas into the growth and development of these information management tools, it has become possible to rethink day-to-day management activities to optimize multiple executive functions. This is the modern way in which managers, faced with new or old opportunities for institutional action, must question traditional decision making and, in this sense, develop mechanisms for change guided by this philosophy.