Resurgir de la actividad económica en la participación empresarial y ciudadana con métodos de comercialización digital en periodo de pandemia. Caso: Zona Libre de Paraguaná

Abstract

Porpuses: Identify community situation to plan, to design to execute, to evaluate, to raise economical digital activity trough key commerce method to increase productive economical activity action as methodological alternative to this proyect, under socio-critical perspective as necessary tool to socialize and combining scientific knowledge, both to develop zone franca, trying to evaluate social principles at the economical activity, it is mixing digital commerce (trade) to the productive transformation necessary in this pandemic crisis. Results: Including enterprise people in different activities of the program, improving, population life quality creating no social enterprises (foreing and national) it was a succeful metod but in prudential way. Health situation (crisis) helped to practice this method, but marketing way of buying too, buying-selling process and transaction process cycle potentialities..