Meaning of Assertive Communication in Work Performance From the Experiences of the Management Staff of the U.E. "Jesus of Nazareth"

Abstract

Educational institutions in the country are experiencing a serious decline in all aspects, including pedagogical, administrative, and managerial. The objective of this essay is to argue for the interpretive paradigm, focused on the phenomenological method supported by Heidegger's hermeneutics, using a qualitative research approach. This research will be conducted at the "Jesús de Nazaret" Educational Unit with the intention of revealing the meaning of assertive communication in the work performance of the aforementioned institution, from a managerial phenomenological perspective, taking into account the voices of key stakeholders. In-depth interviews will be used to collect the information. The information will initially be provided by three stakeholders within the educational institution through risk perception surveys. The results will be grouped and analyzed thematically, revealing critical dimensions that will be subsequently corroborated through interviews with key informants. The results will then be organized and categorized into matrices, allowing for the development of findings related to the object of study through an interpretive hermeneutic method that explains the ontological reality of the subjects. Subsequently, triangulation will be performed between the theories and categories, leading to the construction of a referential theorization that incorporates the researcher's style in relation to the triangulated elements, including experience, feelings, emotions, passions, and thoughts. Once the research is completed, the results obtained can be described.