Gestión y liderazgo: sinergia para el éxito organizacional de los clubes deportivos del municipio Colina

Abstract

Contemporary sports management demands efficient administrative structures capable of optimizing human talent and material resources to consolidate the comprehensive development of athletes. The purpose of this article is to propose a management model based on managerial assertiveness for the organizational strengthening of sports clubs in the Colina Municipality, Falcón State. Methodologically, it is framed within the positivist paradigm, using a hypotheticaldeductive method, under a non-experimental, descriptive field design. The population consisted of the board members of the various sports clubs in the municipality, with a sample of 40% selected (one club per sports discipline: soccer, baseball, basketball, kickball, judo, weightlifting, taekwondo, and volleyball). As a referential case study within the discipline of soccer, the federated club "Legendarios de Colina F.C." was analyzed. Data collection techniques included a diagnostic survey and documentary analysis, using a Likert-scale questionnaire structured around situational dimensions and managerial assertiveness (communication, decision-making, and conflict management). Preliminary diagnostics reveal organizational gaps regarding legal formality, role definition, and weaknesses in managerial communication assertiveness among board members. It is concluded that the implementation of the proposed model will optimize the organizational climate, role allocation, and long-term institutional sustainability.