La comunicación organizacional como motor de responsabilidad social y motivación laboral: una aproximación crítica desde la CVP Faja Norte

Abstract

This essay critically analyzes the relationship between organizational communication, job motivation, and corporate social responsibility (CSR) within the institutional context of the Venezuelan Petroleum Corporation (CVP) Northern Belt. Through the theoretical framework of Sandra Orjuela Córdoba, particularly her work *Communication in the Management of Corporate Social Responsibility*, it examines how ethical, strategic, and bidirectional internal communication can significantly influence employee performance. The paper argues that organizational communication not only transmits operational information but also builds identity, reinforces a sense of belonging, and shapes the organizational climate. It demonstrates that job motivation is deeply linked to the quality of communication within the company, making it a key factor in strengthening institutional commitment. Using a mixed-methods approach, the essay explores how employees perceive current communication styles and their impact on dimensions such as satisfaction, recognition, and participation. The text also incorporates reflections on corporate ethics, institutional reputation, communication leadership, and cultural transformation, integrating relevant authors in the field such as Chiavenato, Drucker, Robbins, Freeman, and Guédez. It concludes that a communication strategy centered on CSR principles can become an engine of human and organizational development, capable of generating well- being, cohesion, and institutional legitimacy.