La ética y la deontología ante la comunicación desinhibida: de los principios innegociables, a la práctica responsable en redes sociales

Abstract

Our society is marked by a reality that stands out in the 21st century: the increasingly accelerated digitalization of the daily lives of human beings who inhabit this planet. Communication practice is one of those that has been significantly influenced by new technologies, and this highlights the required ethical outlook and the governing principles for this process. This essay reflects on the intersection of ethics and deontology in contemporary social communication, with a particular focus on the phenomenon of disinhibition on social media, as presented in the doctoral research proposal, "Disinhibited Communication on Social Media: Theoretical Elements for Constructing Communication Strategies". It examines fundamental concepts such as social responsibility, truth, objectivity and veracity, inclusion, equality and interculturality, access to Information and Communication Technologies (ICT), globalization and its dilemmas, and human rights. It is argued that disinhibition, while it can be a catalyst for genuine expression, must also be reviewed in terms of compliance with significant ethical principles that require a robust deontological framework for constructing responsible and socially conscious communication strategies.