Cultura organizacional innovadora. Una vía para la gestión creativa de las organizaciones públicas

Abstract

Culture has become a driving bulwark of beliefs, values, practices and norms in organizations to transcend towards innovation and creativity in the globalized and emerging world. The general purpose of this research was to reveal the way forward for creative management in public organizations. This study was approached from the qualitative approach, under the documentary research methodology, where through the analysis and interpretation of theories, innovative organizational culture was developed as a mechanism for creative management in public organizations. It is concluded that in order to promote an innovative organizational culture characterized by creativity, strategies must be designed that lead to a horizontal, flexible organizational structure, which practices a shared and futuristic vision, organizational learning, creative thinking characterized by actions or results. that lead to new methods and work relationships that allow us to be prepared to face the changes that arise.