Configuración del rol comunicacional en organizaciones universitarias: en tiempos de transformación

Abstract

Currently we live in a globalized and constantly changing world, where effective communication is essential for success in organizations, therefore universities must prioritize strengthening their internal and external communication, recognizing that this process is not only beneficial for the institution, but also enriches the academic and personal lives of all its members. The research aims to understand the communication role of the actors within university organizations in these times of transformation, considering that an adequate communication configuration translates into collaborators committed and aligned to achieve the strategic objectives established within the institution, willing to adapt and face the challenges that arise. It is important to highlight that the configuration of the communication role in university organizations is a complex process that requires constant attention and a multidimensional approach. A documentary-type article of a descriptive nature and bibliographic design was developed, assuming an approach where elements such as clear communication channels, training of the actors involved in the communication field, recognition of cultural diversity, the existence of two-way communication and assertiveness are essential to achieve effective and constructive communication. Understanding that if the communication role is strengthened, universities will not only contribute to the improvement of their internal functioning, but will also consolidate themselves as spaces for meeting, dialogue and knowledge production, expanding their impact on society and on the development of future generations.