La fenomenología en la resignificación de la comunicación gerencial en la gestión de organizaciones universitarias

Abstract

Starting from phenomenology as a system of reason that is deployed, as a method, it requires the researcher who assumes it to know the bases and foundations that give meaning to the actions that he must carry out to approach what he investigates. The research aims to understand the phenomenology for the meaning of managerial communication from the intentionality of the actors in university organizations in order to establish the unit of study in relation to university management and thus verify that through this method it is possible to obtain reality as shown with respect to the meaning of management communication. A documentary-type article of a descriptive nature and bibliographic design was developed, assuming an approach based on the ability to give a different meaning to managerial communication in university institutions. Phenomenological work is referred to the question of the meaning that being should have; only considering the thing itself and temporality. The method addressed is hermeneutic phenomenology following the position of Martin Heidegger, it is important to highlight that although Husserl is the father of phenomenology and Heidegger is a disciple of Husserl, both authors share the phenomenological maxim of going to the things themselves but they differ in the way of accessing and treating these things, it can be said that the difference is the determination of phenomenological intuition. What is required is to make visible the phenomenon of managerial communication as it is presented in order to understand it and be able to interpret it, which is why it can be said that phenomenology is not a simple method; but it is a hermeneutics.