La gerencia estratégica como modelo de gestión en las organizaciones

Abstract

The purpose of the scientific article is to establish a theoretical review of strategic management as a primary tool for the management style of organizations, which will serve to present management strategies that help companies cope with highly changing environments. The methodology used is qualitative with a theoretical review on strategic management, the types of management strategies applied to companies and volatile environments and then with that information to outline the results, which are based on management strategies that are proposed as keys to the permanence of companies in the market, through turning each opportunity into a strength. It is concluded that the process of implementing management strategies must be focused on periodic evaluations and through compliance with a schedule, where progress, limitations or impossibilities to be put into practice are focused.