Visión de ciudad competitiva para Santa Ana de Coro: una propuesta para Venezuela

Abstract

The perspective of competitive cities is currently a cutting-edge tool that optimizes public management through the integration of the public and private sectors. In this sense, the present essay was carried out with the intention of proposing a managerial strategy that contributes to the increase in the quality of life for society. For this, a documentary review was carried out that allowed the coupling of different concepts, in addition, background information was reviewed to extract experiences and aspects that serve as the basis for the strategic proposal within the city of Santa Ana de Coro, for the stimulation of private investment based on of social needs, that is, to identify said needs for the supply of goods and services within the different sectors of the city for the design of tax incentives for private investments that directly satisfy said needs. With all this, economic strengthening is achieved, the satisfaction of social needs, the generation of jobs and a number of benefits that finally converge with the economic and social development of the city.