Horizontal communication from the humanistic approach in effective management

Abstract

The research starts from considering horizontal communication as a determining factor in achieving objectives, and thus achieving effectiveness in modern management. For this, the general objective was: Analyze horizontal communication from the humanistic approach in effective management. The research design was documentary, for which the basic documents were reviewed, The Humanistic Theory (1951) by Carl Rogers and effective management. Maslow's humanistic theory (1970) and effective management. Elements of horizontal communication in effective management. The level of deepening was descriptive and analytical. The research concludes that the weaknesses of internal organizational communication have repercussions on the coordination of activities within the institution. Since organizational communication directly influences the low productivity and organizational development of companies, as well as the attitudes of workers. Many of the workers know very little or nothing about the types of communication that exist within an institution, and classify the internal means of communication that it has as regular.