Estrategias gerenciales orientadas a la insercion de participantes del centro de capacitacion integral jesus de Nazaret

Abstract

The Jesús de Nazaret Comprehensive Training Center (CCIJN) is a non-profit institution that trains young people for the workforce. In recent years, it has shown low enrollment, failing to meet the requirements for participants in training. Therefore, this research focuses its main objective on proposing managerial strategies to guide the integration of participants in the CCIJN, through actions that allowed us to understand the participant recruitment process, identify weaknesses and potentialities, and take actions to follow for the integration of young people. Now, the search for information was based on descriptive research with a field design to determine the mitigating factors within the research subjects, taking as a sample a random population of 13 participants and 7 people who work within the institution, for a total of 20 research subjects. For the analysis of the research, it was presented in the form of pie charts, deducing the existing factors that weaken the insertion process, highlighting the way of promoting information, time and training offers, verifying that the institution must use managerial, marketing and communication strategies, to link actions, methods and teamwork, ultimately allowing to achieve a large percentage increase in the insertion of participants in the training.